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GUARANTEED TO LAST: LL BEAN'S CENTURY OF OUTFITTING AMERICA
Item #:103473
Your Price:$29.95
 
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GUARANTEED TO LAST: LL BEAN'S CENTURY OF OUTFITTING AMERICA

Author: Jim Gorman
Publisher: PERSEUS / RUNNING PRESS, Jan 2012
Binding: Hardcover
ISBN: 1-59591-070-0

Synopsis
The complete & fascinating history of a beloved company & its relationship with the wider world. From the soldiers' experiences in both World Wars, to the ?back-to-nature? movement in the 1960s, to the Preppy Handbook craze of the 1980s, the ideas & events that drove the company's development tell a story that's as much about America as it is about L.L.Bean. 250 illus; 9x10 inches, 224 pgs.

More Information
At the heart of the book is the remarkable tale of L.L. Bean, the man?the story of how an unknown hunter, working with $400 in borrowed capital, invented a new kind of shoe and remade the outdoor industry. Along the way, he helped America learn to love the outdoors.

This stunning book is packed with rarely seen photographs and artifacts, including images of L.L. Bean hunting in Maine in the 1910s; early mailers, catalogs, and advertisements; customer letters to L.L.Bean; snapshots of Americans outfitted in their L.L.Bean gear; and much more. Both a celebration of 100 years of L.L.Bean and a look at the essential qualities of the brand that will guide its next century, Guaranteed to Last is a must-have for any L.L.Bean fan.


 
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