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Author:John E. Mitchell
Publisher:MBI Publishing, Oct 2005
Item #:24428

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Officially licensed, complete illustrated history of the company & its lures, from the 1930s' original "Wounded Minnow", carved by Lauri from pine bark & wrapped with foil, to the "Super Shad Raps" of today. 130 color, 60 B&W photos; 8.5x11 inches, 208 pgs.

More Information:
Lauri Rapala, enigmatic creator of the legendary Rapala fishing lures & founder of what is now a major multi-national tackle business, would have been 100 years old in 2005. To mark the occasion, Rapala VMC Corporation commissioned this work to not only tell the fascinating story of a remarkable business achievement but also record the evolution & development of what have become iconic products in the angling world.

Written with the full cooperation of the family & key associates from around the world, this book is full of fascinating stories and anecdotes & illustrated from personal, company & historical archives. For the enthusiast angler it will also, for the first time, gather together a definitive & meticulous record of the developemnt of the unique Rapala lure range. From the 1930s' original "Wounded Minnow", carved by Lauri from pine bark and wrapped with foil, to the "Super Shad Raps" of today.

Rapala lures enjoy a legendary following amongst anglers. They are revered for their design & performance and treasured as collectibles by many. The business today enjoys a premier brand position in the largest-participation sport in the world and this book is sure to be high on the want-list of all aspiring, active & retired fishermen & fisherwomen around the world.

John Mitchell
resides in Newton Abbot, Devon, United Kingdom.
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